Philipp Thesen: The Digital Shift


A book by Philipp Thesen and Christian von Reventlow

The digital shift: a collection of essays, case studies and practical guidelines on how to use AI to transform organisations and empower individuals — by Philipp Thesen and Christian von Reventlow.

Im The rise of Artificial Intelligence will create new business models, products and services – and ultimately change the way we live our lives. But in order to establish a new global prosperity paradigm, industry must finally start thinking radically from a human perspective. Currently a tool used only by the elite, Artificial Intelligence must become a tool for everyone. It must become personalised and transition to what we call Personal Intelligence. How? Predominantly through the discipline of design.

In this fascinating book, Christian von Reventlow and Philipp Thesen have developed a series of radically new human-centric, design-led methods and models that will help corporations adjust to this new personalised technology and the increasingly digitised future.

Philipp Thesen: The Digital Shift

Philipp Thesen: The Digital Shift

Philipp Thesen: The Digital Shift

The digital revolution is changing the world as we know it. Previously unimaginable technological possibilities are already in motion – or just around the corner. Many decision-makers in industry and commerce are confronted with a fundamental question: which path should they choose for the development of their companies and brands? The engineers are ready. But are the citizens, consumers and customers ready too?

With this publication we provide an inspiring management tool for CEOs, business leaders and designers across multiple sectors, with a focus on techand design-driven companies. It will give readers practical examples and guidance. And it will showcase ideas regarding the implementation of fruitful innovation and design strategies that readers can apply within their own organisations, no matter what their industry.

Philipp Thesen: The Digital Shift

Christian von Reventlow and Philipp Thesen
Steidl Verlag,Göttingen, 2019
First edition, 136 pages

ISBN 978-3-95829-580-3

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