The Digital Shift is changing the world as we know it. Previously unimaginable technological possibilities are already in motion – or just around the corner. The rise of Artificial Intelligence will create new business models, products and services.
But in order to establish a new global prosperity paradigm, the industry must finally start thinking radically from a human perspective. Artificial Intelligence must become civilized. Artificial Intelligence must complete a transition, to what we call Personal Intelligence.
Whereas it is currently a tool used only by the elite, Artificial Intelligence must become a tool for everyone. As a consequence, the discipline of design will take on a prominent role in the personalisation of Artificial Intelligence. How do corporations adjust to this new personalised technology?
To move corporations forward, Christian von Reventlow & Philipp Thesen, have developed series of radically new, human-centered methods and models, delivered in this fascinating book. As Chief Innovation Officer and Chief Designer at Deutsche Telekom, Von Reventlow & Thesen have analysed the societal repercussions of the increasing adoption of AI.
During the past three years, the duo has shifted Deutsche Telekom from being infrastructure-led to being design-led, placing empathy and humanity at its core. By fostering one of Europe’s largest design teams, the two have gained deep understanding of how artificial intelligence works within the public domain, and how it leaves an impact on millions of users every day.
With this publication they provide an inspiring management tool for CEOs, business leaders and designers across multiple sectors, with a focus on techand design-driven companies.
It will give readers practical examples and guidance. And it will showcase ideas regarding the implementation of fruitful innovation and design strategies that readers can apply within their own organisations, no matter what their industry.
This book covers:
The impact of Artifi cial Intelligence today and the need to humanise it
The essential role of the user experience in transforming Artificial Intelligence into what we will introduce as Personal Intelligence
How consumer insights act as drivers of transformation
The importance of scenario thinking and the need for “more fiction for science"
The changing role of design in product development and business strategy
The Personal Intelligence of tomorrow – and the infrastructure required to enable it
How to create a creative environment, and why it’s vital to do so
»The Digital Shift — Design´s new role as artificial intelligence transforms into personal intelligence«
1. Edition, 2019, Steidl Publishers
ISBN 978-3-95829-580-3
The Digital Shift is changing the world as we know it. Previously unimaginable technological possibilities are already in motion – or just around the corner. The rise of Artificial Intelligence will create new business models, products and services.
But in order to establish a new global prosperity paradigm, the industry must finally start thinking radically from a human perspective. Artificial Intelligence must become civilized. Artificial Intelligence must complete a transition, to what we call Personal Intelligence.
Whereas it is currently a tool used only by the elite, Artificial Intelligence must become a tool for everyone. As a consequence, the discipline of design will take on a prominent role in the personalisation of Artificial Intelligence. How do corporations adjust to this new personalised technology?
To move corporations forward, Christian von Reventlow & Philipp Thesen, have developed series of radically new, human-centered methods and models, delivered in this fascinating book. As Chief Innovation Officer and Chief Designer at Deutsche Telekom, Von Reventlow & Thesen have analysed the societal repercussions of the increasing adoption of AI.
During the past three years, the duo has shifted Deutsche Telekom from being infrastructure-led to being design-led, placing empathy and humanity at its core. By fostering one of Europe’s largest design teams, the two have gained deep understanding of how artificial intelligence works within the public domain, and how it leaves an impact on millions of users every day.
With this publication they provide an inspiring management tool for CEOs, business leaders and designers across multiple sectors, with a focus on techand design-driven companies.
It will give readers practical examples and guidance. And it will showcase ideas regarding the implementation of fruitful innovation and design strategies that readers can apply within their own organisations, no matter what their industry.
This book covers:
The impact of Artifi cial Intelligence today and the need to humanise it
The essential role of the user experience in transforming Artificial Intelligence into what we will introduce as Personal Intelligence
How consumer insights act as drivers of transformation
The importance of scenario thinking and the need for “more fiction for science"
The changing role of design in product development and business strategy
The Personal Intelligence of tomorrow – and the infrastructure required to enable it
How to create a creative environment, and why it’s vital to do so
»The Digital Shift — Design´s new role as artificial intelligence transforms into personal intelligence«
1. Auflage, 2019, Steidl Verlag Göttingen
ISBN 978-3-95829-580-3
Do you have questions about my consulting services or about working together? You can contact me with press and publication inquiries as well as general requests by phone or email:
Mail: office@philippthesen.com
Do you have questions about my consulting services or about working together? You can contact me with press and publication inquiries as well as general requests by phone or email:
Mail: office@philippthesen.com