{"id":679,"date":"2021-01-05T14:29:49","date_gmt":"2020-10-29T15:37:42","guid":{"rendered":"https:\/\/dev.philippthesen.de\/about-2\/"},"modified":"2021-01-07T19:02:29","modified_gmt":"2021-01-07T19:02:29","slug":"designverstaendnis","status":"publish","type":"post","link":"https:\/\/www.philippthesen.de\/en\/designverstaendnis\/","title":{"rendered":"Design as a Principal"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design as a Principal &ndash; Philipp Thesen<\/title>\n<meta name=\"description\" content=\"Personal Website von Philipp Thesen: Designer, Strategieberater und Professor f\u00fcr Mensch-System-Interaktion\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design as a Principal &ndash; Philipp Thesen\" \/>\n<meta property=\"og:description\" content=\"Personal Website von Philipp Thesen: Designer, Strategieberater und Professor f\u00fcr Mensch-System-Interaktion\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.philippthesen.de\/designverstaendnis\/\" \/>\n<meta property=\"og:site_name\" content=\"Philipp Thesen\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-29T15:37:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-07T19:02:29+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.philippthesen.de\/wp-content\/uploads\/2021\/01\/Philipp_Thesen_Haltung.svg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.philippthesen.de\/designverstaendnis\/\",\"url\":\"https:\/\/www.philippthesen.de\/designverstaendnis\/\",\"name\":\"Design as a Principal &ndash; Philipp Thesen\",\"isPartOf\":{\"@id\":\"https:\/\/www.philippthesen.de\/#website\"},\"datePublished\":\"2020-10-29T15:37:42+00:00\",\"dateModified\":\"2021-01-07T19:02:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.philippthesen.de\/#\/schema\/person\/cd78bcfa114804d1321cee5335b3334a\"},\"description\":\"Personal Website von Philipp Thesen: Designer, Strategieberater und Professor f\u00fcr Mensch-System-Interaktion\",\"breadcrumb\":{\"@id\":\"https:\/\/www.philippthesen.de\/designverstaendnis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.philippthesen.de\/designverstaendnis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.philippthesen.de\/designverstaendnis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.philippthesen.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Designverst\u00e4ndnis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.philippthesen.de\/#website\",\"url\":\"https:\/\/www.philippthesen.de\/\",\"name\":\"Philipp Thesen\",\"description\":\"Personal website of Philipp Thesen. 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Designing therefore entails thinking, researching, structuring, drawing, communicating, trying things out. These skills are essential in a world where designers must always answer the question: How will a future characterized by rapid change and increasing complexity affect people? How can we anticipate technological trends and human needs?<\/p><p>Within this context, the essential qualities of a designer remain unaffected by technological, social, aesthetic and economic developments. We still need to take a stance, exhibit character, maintain integrity, show respect and embody perseverance.<\/p>\",\r\n          \"align\": \"top\",\r\n          \"row\": -1,\r\n          \"col\": 0,\r\n          \"colspan\": 6,\r\n          \"offsetx\": 0,\r\n          \"offsety\": 0,\r\n          \"spaceabove\": 0,\r\n          \"spacebelow\": 0,\r\n          \"yvel\": 1,\r\n          \"push\": 0,\r\n          \"relid\": 872\r\n        },\r\n        {\r\n          \"type\": \"img\",\r\n          \"cont\": \"\/wp-content\/uploads\/2021\/01\/Philipp_Thesen_Haltung.svg\",\r\n          \"align\": \"middle\",\r\n          \"row\": -1,\r\n          \"col\": 0,\r\n          \"colspan\": 6,\r\n          \"offsetx\": 0,\r\n          \"offsety\": 0,\r\n          \"spaceabove\": 5,\r\n          \"spacebelow\": 5,\r\n          \"yvel\": 1,\r\n          \"push\": 0,\r\n          \"relid\": 785,\r\n          \"attid\": 714,\r\n          \"sizes\": {\r\n            \"full\": \"\/wp-content\/uploads\/2021\/01\/Philipp_Thesen_Haltung.svg\"\r\n          },\r\n          \"w\": 2000,\r\n          \"h\": 1333,\r\n          \"ar\": 0.6665,\r\n          \"alt\": \"\",\r\n          \"caption\": \"\"\r\n        },\r\n        {\r\n          \"type\": \"text\",\r\n          \"cont\": \"<p>As a designer, design manager and strategy consultant, every day I experience the significant impact that design can have on the development of innovations, customer-oriented processes and strategic corporate direction.<\/p><p>The prerequisite for this is effective, holistic design leadership that is strategically anchored in an organization's top management. With design as an overarching cultural technique, companies can succeed in unleashing their creative potential and successfully compete in the experience economy with customer-oriented, value-creating innovations.<\/p>\",\r\n          \"align\": \"bottom\",\r\n          \"row\": -1,\r\n          \"col\": 0,\r\n          \"colspan\": 6,\r\n          \"offsetx\": 0,\r\n          \"offsety\": 0,\r\n          \"spaceabove\": 0,\r\n          \"spacebelow\": 5,\r\n          \"yvel\": 1,\r\n          \"push\": 0,\r\n          \"relid\": 5\r\n        },\r\n        {\r\n          \"type\": \"hr\",\r\n          \"cont\": \"\",\r\n          \"align\": \"bottom\",\r\n          \"row\": -1,\r\n          \"col\": 0,\r\n          \"colspan\": 6,\r\n          \"offsetx\": 0,\r\n          \"offsety\": 0,\r\n          \"spaceabove\": 0,\r\n          \"spacebelow\": 0,\r\n          \"yvel\": 1,\r\n          \"push\": 0,\r\n          \"relid\": 6\r\n        },\r\n        {\r\n          \"type\": \"text\",\r\n          \"cont\": \"<p class=\\\"_Caption\\\">To learn more about what contribution design can make to your company and how design can also be effectively led in your organization, do <a href=\\\"mailto:office@thesen.net\\\">contact me<\/a>. I would be happy to give you a brief introduction to my consulting services on design leadership, strategy and digital innovation.<\/p>\",\r\n          \"align\": \"top\",\r\n          \"row\": -1,\r\n          \"col\": 0,\r\n          \"colspan\": 6,\r\n          \"offsetx\": 0,\r\n          \"offsety\": 0,\r\n          \"spaceabove\": 1,\r\n          \"spacebelow\": 0,\r\n          \"yvel\": 1,\r\n          \"push\": 0,\r\n          \"relid\": 7\r\n        }\r\n      ],\r\n      \"align\": \"top\",\r\n      \"row\": 0,\r\n      \"col\": 3,\r\n      \"colspan\": 6,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 3,\r\n      \"relid\": 4\r\n    }\r\n  ]\r\n}","phonegrid":"","_links":{"self":[{"href":"https:\/\/www.philippthesen.de\/en\/wp-json\/wp\/v2\/posts\/679"}],"collection":[{"href":"https:\/\/www.philippthesen.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.philippthesen.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.philippthesen.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.philippthesen.de\/en\/wp-json\/wp\/v2\/comments?post=679"}],"version-history":[{"count":0,"href":"https:\/\/www.philippthesen.de\/en\/wp-json\/wp\/v2\/posts\/679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.philippthesen.de\/en\/wp-json\/wp\/v2\/media\/714"}],"wp:attachment":[{"href":"https:\/\/www.philippthesen.de\/en\/wp-json\/wp\/v2\/media?parent=679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.philippthesen.de\/en\/wp-json\/wp\/v2\/categories?post=679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.philippthesen.de\/en\/wp-json\/wp\/v2\/tags?post=679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}