{"id":378,"date":"2020-03-19T14:34:18","date_gmt":"2020-01-31T11:12:16","guid":{"rendered":"https:\/\/dev.philippthesen.de\/design-thinking-doing-2\/"},"modified":"2021-01-13T15:22:10","modified_gmt":"2021-01-13T15:22:10","slug":"what-is-good-design","status":"publish","type":"post","link":"https:\/\/www.philippthesen.de\/en\/what-is-good-design\/","title":{"rendered":"What is Good Design?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Good Design? &ndash; Philipp Thesen<\/title>\n<meta name=\"description\" content=\"Personal Website von Philipp Thesen: Designer, Strategieberater und Professor f\u00fcr Mensch-System-Interaktion\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Good Design? &ndash; Philipp Thesen\" \/>\n<meta property=\"og:description\" content=\"Personal Website von Philipp Thesen: Designer, Strategieberater und Professor f\u00fcr Mensch-System-Interaktion\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.philippthesen.de\/what-is-good-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Philipp Thesen\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-31T11:12:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-13T15:22:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.philippthesen.de\/wp-content\/uploads\/2020\/02\/Philipp_Thesen_Monocle_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1499\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.philippthesen.de\/what-is-good-design\/\",\"url\":\"https:\/\/www.philippthesen.de\/what-is-good-design\/\",\"name\":\"What is Good Design? &ndash; Philipp Thesen\",\"isPartOf\":{\"@id\":\"https:\/\/www.philippthesen.de\/#website\"},\"datePublished\":\"2020-01-31T11:12:16+00:00\",\"dateModified\":\"2021-01-13T15:22:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.philippthesen.de\/#\/schema\/person\/cd78bcfa114804d1321cee5335b3334a\"},\"description\":\"Personal Website von Philipp Thesen: Designer, Strategieberater und Professor f\u00fcr Mensch-System-Interaktion\",\"breadcrumb\":{\"@id\":\"https:\/\/www.philippthesen.de\/what-is-good-design\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.philippthesen.de\/what-is-good-design\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.philippthesen.de\/what-is-good-design\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.philippthesen.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is good design?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.philippthesen.de\/#website\",\"url\":\"https:\/\/www.philippthesen.de\/\",\"name\":\"Philipp Thesen\",\"description\":\"Personal website of Philipp Thesen. 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The question was how designers make sure we build things that feel personal and useful. The answer: To look at the people \u2013 what they do, what they like and how they get around town. Designers have to know what customers are and what they need. To make their lives easier.<\/h1>\",\r\n      \"align\": \"bottom\",\r\n      \"row\": 2,\r\n      \"col\": 0,\r\n      \"colspan\": 6,\r\n      \"offsetx\": 0,\r\n      \"offsety\": 0,\r\n      \"spaceabove\": 0,\r\n      \"spacebelow\": 0,\r\n      \"yvel\": 1,\r\n      \"push\": 0,\r\n      \"relid\": 4\r\n    },\r\n    {\r\n      \"type\": \"text\",\r\n      \"cont\": \"<p class=\\\"_Copy\\\">The way we communicate has eveolved throughout the years, but is today\u2019s complex technology actually making our lives better? Without thinking about what people really want, and why, we risk creating experiences that only add to the clutter. So how do the designers at Telekom Design make sure we build things that feel personal and useful? 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But good design is never just about how something looks. It is about how it works. More importantly, it is a way of working, thinking and being. Design is the strategic approach of taking the needs of people and turning them into meaningful, simplifying experiences that truly matter.<\/p><p><br \/><span class=\\\"_Copy_Medium\\\">How are you developing design skills?<\/span><\/p><p>We believe that there is no \\\"design thinking\\\" without \\\"doing\\\". So we established Telekom Design Academy to learn, experience and apply \\\"design thinking\\\" methods and tools. We invite our colleagues throughout the company to join practical workshops where they can learn about how design will make their projects and processes better.<\/p><p><br \/><span class=\\\"_Copy_Medium\\\">How do you work at Telekom Design?<\/span><\/p><p>We have three priorities: innovation, differentiation and consistency. Innovation focuses on making our vision of the future tangible today. Design differentiation means classical roadmap delivery. We support product teams by creating target pictures, analyzing customer needs and of course by delivering user experience and visual design. 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